Fake Stuff / Najlacnejšie knihy
Fake Stuff

Code: 04345355

Fake Stuff

by Yi-Chieh Jessica Lin

Yi-Chieh Lin reveals how the entrepreneurial energy of emerging markets, such as China, includes the opportunity to profit from fake stuff, that is counterfeit goods that rely on our fascination with brand names. Students will dis ... more

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Book synopsis

Yi-Chieh Lin reveals how the entrepreneurial energy of emerging markets, such as China, includes the opportunity to profit from fake stuff, that is counterfeit goods that rely on our fascination with brand names. Students will discover how the names and logos embroidered and printed on their own clothes carry their own price tag above and beyond the use value of the products themselves. The book provides a wonderful introduction for students to global markets and their role in determining how they function.

Book details

Book category Books in English Society & social sciences Sociology & anthropology Anthropology

54.01 €

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