You might also like

More about Fashion Communication

• Book details
• Synopsis
• Trending among others

You get 541 loyalty points

Book synopsis

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

Book details

Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen

• Full title: Fashion Communication
• Author: Nadzeya Kalbaska, Marta Torregrosa Puig, Lorenzo Cantoni, Francesca Cominelli
• Language: English
• Binding: Hardback
• Number of pages: 352
• EAN: 9783030813208
• ISBN: 3030813207
• ID: 37189734
• Publisher: Springer Nature Switzerland AG
• Weight: 694 g
• Dimensions: 241 × 160 × 24 mm
• Date of publishing: 21. September 2021

Trending among others

---

---

---