Code: 01480266

Fokus Kunde

Name: Fokus Kunde
Brand: Gabler
SKU: 01480266
Price: 52.92 EUR
Availability: BackOrder
Author: Robert Becker
ISBN: 9783409187466

by Robert Becker

Language: German
Binding: Hardback
Number of pages: 255
Publisher: Gabler, 1997
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Book synopsis

Robert Becker zeigt eindrucksvoll anhand vieler Fallbeispiele, wie ein Unternehmen sich strategisch, organisatorisch und personell verändern muss, wenn es sich vollständig auf seine Kunden fokussieren will. Im Mittelpunkt stehen dabei teamorientierte Ansätze: Kunden-Fokus-Teams konzentrieren sich auf ausgewählte Kunden und schaffen ein einzigartiges Kunden-Beziehungssystem. Führungs- und Managementteams halten das Organisationsnetzwerk zusammen.