Foreign entry commitment as a human choice / Najlacnejšie knihy
Foreign entry commitment as a human choice

Code: 08670428

Foreign entry commitment as a human choice

by Maud Oortwijn

Firms increase commitment to foreign markets with growing experience in international business. The basic premise of the internationalization process theory is that knowledge is acquired through experience abroad. Maud Oortwijn's ... more

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Book synopsis

Firms increase commitment to foreign markets with growing experience in international business. The basic premise of the internationalization process theory is that knowledge is acquired through experience abroad. Maud Oortwijn's research work finds how th

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Book category Books in English Economics, finance, business & management Business & management

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