Code: 08670428
Firms increase commitment to foreign markets with growing experience in international business. The basic premise of the internationalization process theory is that knowledge is acquired through experience abroad. Maud Oortwijn's ... more
English
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Book synopsis
Firms increase commitment to foreign markets with growing experience in international business. The basic premise of the internationalization process theory is that knowledge is acquired through experience abroad. Maud Oortwijn's research work finds how th
Book details
Book category Books in English Economics, finance, business & management Business & management
28.68 €
English
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