Code: 08670428
Foreign entry commitment as a human choice
by Maud Oortwijn
Firms increase commitment to foreign markets with growing experience in international business. The basic premise of the internationalization process theory is that knowledge is acquired through experience abroad. Maud Oortwijn's ... more
- Language:
English - Binding: Hardback
- Number of pages: 289
Publisher: Lulu Press Inc, 2012
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28.70 €
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Book synopsis
Firms increase commitment to foreign markets with growing experience in international business. The basic premise of the internationalization process theory is that knowledge is acquired through experience abroad. Maud Oortwijn's research work finds how th
Book details
Book category Books in English Economics, finance, business & management Business & management
28.70 €
- Full title: Foreign entry commitment as a human choice
- Author: Maud Oortwijn
- Language: English
- Binding: Hardback
- Number of pages: 289
- EAN: 9781470916923
- ISBN: 9781470916923
- ID: 08670428
- Publisher: Lulu Press Inc
- Weight: 576 g
- Dimensions: 229 × 152 × 20 mm
- Date of publishing: 05. June 2012
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