Code: 02966229
Franchising Globally
by I. Alon
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as ... more
- Language:
English - Binding: Paperback
- Number of pages: 253
Publisher: Springer Palgrave Macmillan, 2014
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105.69 €
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Book synopsis
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
Book details
Book category Books in English Economics, finance, business & management Business & management
105.69 €
- Full title: Franchising Globally
- Subtitle: Innovation, Learning and Imitation
- Author: I. Alon
- Language: English
- Binding: Paperback
- Number of pages: 253
- EAN: 9781349315444
- ISBN: 1349315443
- ID: 02966229
- Publisher: Springer Palgrave Macmillan
- Weight: 417 g
- Dimensions: 235 × 155 × 15 mm
- Date of publishing: 14. January 2014
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