You might also like

More about Business Gamification For Dummies

• Book details
• Synopsis
• Trending among others

You get 47 loyalty points

Book synopsis

The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.). Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model. How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment How to build a successful gamification program How to entice and retain customers using gamification How to drive employee behavior inside your organization Real-world illustrations of gamification at work If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

• Full title: Business Gamification For Dummies
• Author: Kris Duggan
• Language: English
• Binding: Paperback
• Number of pages: 320
• EAN: 9781118466933
• ISBN: 1118466934
• ID: 01239870
• Publisher: John Wiley & Sons Inc
• Weight: 606 g
• Dimensions: 233 × 188 × 18 mm
• Date of publishing: 25. January 2013

Trending among others

---

---

---