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Book synopsis

Transform your business idea into a high potential venture Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. Developed at Harvard Business School and Stanford University, it's a bootcamp with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs, innovative executives and business students a toolkit to bring their ideas to life and transform them into high potential ventures. Gear Up offers a useable business tool for assessing the needs of a business idea and helps you create a plan of action to promote business success. By working through the chapters of the book, you get to create a winning strategy based on recommendations tried and tested by executives around the world. Gear Up offers: - A step by step guide to help you build a foundation for your business opportunity - Solid business framework formulated from entrepreneurs, academics and real life experience - A highly practical workbook with visual, full-colour design and compelling layout Gear Up also comes with educators' support materials available at gearupventures.com PowerPoint presentations with teaching notes Online course materials Course Schedule Evaluation Forms Certificate for students who complete the course Coming soon! - An innovative, interactive digital toolkit Gear Up Virtual Toolkit (powered by You Noodle): A digital platform where participants can present their enterprise idea, work through the framework, answering questions and get real-time feedback from their facilitator/educator. The tool will even generate a ready-made PowerPoint presentation at the end of the process! Gear Up Mobile App (powered by We Chat): This app allows students to answer questions from their lecturers or vote in real-time from their phones within the classroom. The app promotes student engagement and class participation.

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

• Full title: Gear Up
• Author: Lena Ramfelt
• Language: English
• Binding: Paperback
• Number of pages: 192
• EAN: 9780857085627
• ISBN: 085708562X
• ID: 02596835
• Publisher: John Wiley and Sons Ltd
• Weight: 558 g
• Dimensions: 190 × 241 × 16 mm
• Date of publishing: 11. April 2014

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