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Book synopsis

Politicheskij imidzh imeet bolee vysokuju stepen' sub'ektivnosti, chem "nepoliticheskij" (jekonomicheskij, sportivnyj, turisticheskij i proch.). "Nepoliticheskie" imidzhi mogut byt' podtverzhdeny konkretnymi dannymi (kolichestvom sportivnyh pobed, kul'turnyh meropriyatij i t.p.). V svyazi s takoj "prozrachnost'ju" nepoliticheskie imidzhi menee uyazvimy dlya manipulyacij, men'she poddajutsya fal'sifikaciyam i prakticheski ne mogut imet' v svoej osnove sfabrikovannyh dannyh. V otlichie ot nih politicheskie imidzhi mogut stroit'sya na zachastuju nedostovernyh, namerenno fal'sificirovannyh ili sfabrikovannyh faktah. Imidzhi gosudarstv, liderov gosudarstv, konkretnyh politikov zachastuju podtverzhdajutsya ili oprovergajutsya tol'ko teoreticheski (v otlichie ot jekonomicheskogo, voennogo i prochih imidzhej, kotorye mogut byt' podtverzhdeny real'nymi dannymi). Pojetomu politicheskie imidzhi predstavlyajut soboj ogromnoe pole dlya informacionnyh "batalij". Neredko takie informacionnye bitvy perehodyat v stadiju goryachih vojn, kak jeto ne raz proishodilo na rubezhe HH-HHI v.v. - v Irake, Jugoslavii, Livii, Sirii, na Ukraine. Dannaya rabota posvyashhena issledovaniju tehnologij negativnogo imidzhmejkinga v mezhdunarodnoj politike.

Book details

• Full title: Glava gosudarstva kak ob'ekt informacionnoj agressii
• Subtitle: Mezhdunarodnyj opyt rubezha XX-XXI vekov
• Author: Ol'ga Karbasova
• Language: Russian
• Binding: Paperback
• Number of pages: 80
• EAN: 9783659412264
• ID: 09259312
• Publisher: LAP Lambert Academic Publishing
• Weight: 136 g
• Dimensions: 220 × 150 × 5 mm
• Date of publishing: 21. March 2015

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