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Book synopsis

"Marketing Essentials" is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. Your students will get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students feel more confident using the skills they've learned.

Book details

• Full title: Glencoe Marketing Essentials
• Author: Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk
• Language: English
• Binding: Hardback
• Number of pages: 853
• EAN: 9780078612572
• ISBN: 0078612578
• ID: 11309510
• Publisher: GLENCOE SECONDARY
• Weight: 2055 g
• Dimensions: 284 × 219 × 36 mm
• Date of publishing: April 2005

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