Code: 01339516

Global Manager

Name: Global Manager
Brand: Bloomsbury Publishing
SKU: 01339516
Price: 89.00 EUR
Availability: InStock
Author: Otto Lerbinger
ISBN: 9781137310545

by Otto Lerbinger

Language: English
Binding: Paperback
Number of pages: 379
Publisher: Bloomsbury Publishing, 2013
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89 €

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Book synopsis

It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.