You might also like

More about Globalization, Communication and the Workplace

• Book details
• Synopsis
• Trending among others

You get 512 loyalty points

Book synopsis

The global developments in Information Technology Enabled Services have transformed customer service encounters which were until recently face-to-face. Major business areas of healthcare, insurance, banking and media are increasingly moving their customer processes to call centres, web based interaction, and email. ITES is set for explosive growth over the next decade, alongside being increasingly outsourced to non-English speaking destinations. The need for good English language communication skills is becoming ever more acute.This book looks closely at interactive communication in customer-facing services, featuring the voices of both academics and those in industry. It aims to integrate the work of applied linguists, teachers, trainers and businesses. After an initial discussion on the value of research to applied training, the major issues of ITES communications are addressed with either an academic analysis being followed by a training example derived from it, or with an analysis of a workplace problem followed by a research-based solution proposal. This volume should appeal to a wide readership in academic, business training and HR departments.

Book details

Book category Books in English Language linguistics Psycholinguistics

• Full title: Globalization, Communication and the Workplace
• Author: Gail Forey
• Language: English
• Binding: Hardback
• Number of pages: 288
• EAN: 9780826446077
• ISBN: 0826446078
• ID: 04167993
• Publisher: Bloomsbury Publishing
• Weight: 570 g
• Dimensions: 244 × 162 × 22 mm
• Date of publishing: 24. June 2010

Trending among others

---

---

---