Code: 45128635

Google Ads

Name: Google Ads
Brand: Rheinwerk Verlag GmbH
SKU: 45128635
Price: 38.69 EUR
Availability: InStock
Author: Jonas Rifisch
ISBN: 9783836299138

by Jonas Rifisch, Marian Nabbefeld

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Language: German
Binding: Hardback
Number of pages: 860
Publisher: Rheinwerk Verlag GmbH, 2024
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RRP: 50.29 €

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Book synopsis

Gut gewählte Keywords garantieren dabei eine hohe Qualität der Werbeanzeigen. Unser Autor zeigt Ihnen alles, was Sie für die Planung einer effektiven Ads-Kampagne wissen müssen.
Dabei werden Ihnen wichtige Prinzipien bereits zu Beginn vermittelt: Richtige Kontostruktur, optimale Gebotsstrategie oder die richtige Netzwerkwahl. Grafiken und Screenshots helfen Ihnen, sich auch im Live-AdWords-Konto zurechtzufinden. Da Google Ads mittlerweile im komplexen Zusammenspiel mit vielen weiteren Google-Produkten verwendet wird, berücksichtigt das Buch auch Performance Measure Tools (Analytics und Website Optimizer) und Google AdWords Express für den regionalen Markt. Zwei Schwerpunkte stellen Display-Marketing (Bannerwerbung) und Mobile-Marketing dar. Die aktuelle Auflage beinhaltet alle wichtigen Neuerungen vom Design bis hin zu Performance Max-Kampagnen und zeigt Ihnen die neuen Möglichkeiten durch den Einsatz von KI.

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