Code: 20024807

GOOGLE TAG MANAGER

Name: GOOGLE TAG MANAGER
Brand: ANAYA MULTIMEDIA
SKU: 20024807
Price: 23.18 EUR
Availability: InStock

by IÑAKI GOROSTIZA ESQUERDEIRO, BARAINCA FO

Language: Spanish
Binding: Paperback
Number of pages: 288
Publisher: ANAYA MULTIMEDIA, 2017
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23.18 €

RRP: 24.37 €

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Book synopsis

Misteriosa para algunos, y mágica para otros, Google Tag Manager esuna herramienta que ha revolucionado la analítica y el marketingdigital, haciendo accesible el proceso de implementación técnica aprofesionales que hasta ahora necesitaban contar con el soporte de los departamentos de sistema y desarrollo. Este gestor de etiquetassimplifica la inserción de fragmentos de códigos de marketing yanalítica, y consigue que las implementaciones más complicadas paranuestras campa?as parezcan ahora realmente sencillas.El libro recoge las últimas novedades y funcionalidades de Google TagManager y permite aprender desde lo más básico hasta lasimplementaciones más avanzadas para interfaces asíncronas y e-commerce mejorado. Está pensado para el emprendedor y el profesional delnegocio online que quiere dominar la herramienta para conocer susfundamentos teóricos y aplicación práctica. Incluye un extenso manualde referencia con innumerables ejemplos para utilizarlos en nuestrosproyectos.