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Book synopsis

A good designer, like a good chef, is aware not only of how each ingredient is similar or different, but also which delivers one message in contrast to another, which will combine to create experiences that are harmonious or jarring, financial, medical, or industrial. By comparing the designer to a chef, author Timothy Samara, walks readers through the ingredients, tools, and techniques it takes to create successful design recipes. This book is broken into easy to follow sections, including basic design techniques, graphic ingredients, and projects recipes. The Graphic Ingredients section is categorized into four groups: Pictorial Staples, Chromatic Flavors, Typographic Confections, and Spatial Presentations. Once the basic design techniques and ingredients are established, the author demonstrates how to concoct delectable design recipes. The Designerżs Studio Companion is an inspirational resource that all graphic designers should keep by their workspace for handy reference.

Book details

Book category Books in English The arts Industrial / commercial art & design Graphic design

• Full title: Graphic Designer's Essential Reference
• Subtitle: Visual Elements, Techniques, and Layout Strategies for Busy Designers
• Author: Timothy Samara
• Language: English
• Binding: Paperback
• Number of pages: 248
• EAN: 9781592537433
• ID: 04829345
• Publisher: Rockport Publishers Inc.
• Weight: 912 g
• Dimensions: 251 × 209 × 18 mm
• Date of publishing: 20. October 2011

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