Code: 09488894

Gratiszeitungen

Name: Gratiszeitungen
Brand: Gbi-Genios Verlag
SKU: 09488894
Price: 9.09 EUR
Availability: InStock
Author: T Trares
ISBN: 9783737951098

by T Trares

Language: German
Binding: Paperback
Number of pages: 16
Publisher: Gbi-Genios Verlag, 2015
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9.09 €

RRP: 10.11 €

You save 1.01 €

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Book synopsis

Die Deutsche Post verfolgt weiter ihr Ziel, in das Gratiszeitungsgeschäft einzusteigen. Mit den Gratiszeitungen will die Post vor allem ihre Stellung als einer der größten Werbeträger in Deutschland ausbauen. Die Verlage indes sehen dadurch ihr Anzeigengeschäft in Gefahr. Während in Deutschland Gratiszeitungen in Form von regionalen Anzeigenblättchen ein Schattendasein fristen, haben sie international eine wesentlich höhere Bedeutung. Mit der schwedischen Metro International gibt es gar einen global aufgestellten Konzern, der sein Geld mit Gratiszeitungen verdient.