Code: 02276721

Handbook Of Research In Mass Customization And Personalization (In 2 Volumes)

Name: Handbook Of Research In Mass Customization And Personalization (In 2 Volumes)
Brand: World Scientific Publishing Co Pte Ltd
SKU: 02276721
Price: 439.85 EUR
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by Frank T Piller

Language: English
Binding: Hardback
Number of pages: 1148
Publisher: World Scientific Publishing Co Pte Ltd, 2010
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Book synopsis

A growing heterogeneity of demand, the advent of 'long tail markets', exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands. The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields. Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

439.85 €

Full title: Handbook Of Research In Mass Customization And Personalization (In 2 Volumes)
Author: Frank T Piller
Language: English
Binding: Hardback
Number of pages: 1148
EAN: 9789814280259
ISBN: 9814280259
ID: 02276721
Publisher: World Scientific Publishing Co Pte Ltd
Weight: 1062 g
Dimensions: 256 × 175 × 34 mm
Date of publishing: 05. January 2010