You might also like

More about Healthcare

• Book details
• Synopsis
• Trending among others

You get 573 loyalty points

Book synopsis

This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained in the book. Relevant market entry strategies are explained in light of crucial determinants of international business decision making.

Book details

• Full title: Healthcare
• Subtitle: Market Dynamics, Policies and Strategies in Europe
• Author: Mario Glowik, Slawomir Smyczek
• Language: English
• Binding: Hardback
• Number of pages: 262
• EAN: 9783110414684
• ISBN: 3110414686
• ID: 09369980
• Publisher: De Gruyter
• Weight: 571 g
• Dimensions: 240 × 170 × 18 mm
• Date of publishing: 19. May 2015

Trending among others

---

---

---