Code: 10928982

Herbert Leupin: Poster Collection 28

Name: Herbert Leupin: Poster Collection 28
Brand: Lars Müller Publishers
SKU: 10928982
Price: 30.97 EUR
Availability: BackOrder
Author: Bettina Richter
ISBN: 9783037785065

by Bettina Richter

Language: English
Binding: Paperback
Number of pages: 80
Publisher: Lars Müller Publishers, 2016
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Book synopsis

Anlässlich seines hundertsten Geburtstags widmet die "Poster Collection"-Serie die aktuelle Ausgabe dem beliebten Schweizer Plakatgestalter Herbert Leupin. Leupin, der in erster Linie Plakate für Konsumgüter entwarf, gestaltete über viele Jahre Werbung für die unterschiedlichsten Produkte wie den Softdrink Pepita, Delikatessenfleischwaren der Grossmetzgerei Glocke oder Roth-Händle Zigaretten. Er half diesen und vielen anderen Unternehmen, ihre eigene Markenidentität und eine erkennbare Präsenz im öffentlichen Raum zu entwickeln. Dabei fand er die richtige Balance zwischen den Künstlerplakaten der alten Schule und einer Methodik für eine neue erfolgreiche Werbestrategie - und überbrückte so die immer breiter werdende Kluft zwischen Kunst, Grafikdesign und Werbung.