Code: 46216547
Hitmakers
by Ana Andjelic
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how ... more
- Language:
English - Binding: Hardback
- Number of pages: 138
Publisher: Taylor & Francis Ltd, 2024
- More about this
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Book synopsis
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Betriebswirtschaft
190.22 €
- Full title: Hitmakers
- Author: Ana Andjelic
- Language: English
- Binding: Hardback
- Number of pages: 138
- EAN: 9781032878713
- ISBN: 1032878711
- ID: 46216547
- Publisher: Taylor & Francis Ltd
- Weight: 453 g
- Dimensions: 234 × 156 mm
- Date of publishing: 02. December 2024
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