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More about Honda's Global Local Corporation

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Book synopsis

Japanese carmaker Honda has pioneered a new breed of multinational enterprise - true manufacturing at the global scale. Honda has been a leader in confounding predictions that Japan's carmakers would and could never transfer their success abroad, and that a wholesale 'Japanization' of the west would be provoked if they did. The book covers manufacture, research and development, sourcing of components, human resources and labour relations, collaboration with western firms, political controversy, and the role of concepts and ideas, in Japan, North America, and Europe.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Transport industries

• Full title: Honda's Global Local Corporation
• Author: Andrew Mair
• Language: English
• Binding: Hardback
• Number of pages: 352
• EAN: 9780333586839
• ISBN: 0333586832
• ID: 04595679
• Publisher: PALGRAVE MACMILLAN
• Weight: 574 g
• Dimensions: 224 × 139 × 16 mm
• Date of publishing: 18. November 1993

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