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Book synopsis

A BRAND NEW EDITION WITH AN UPDATED FOREWORD THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love. Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits. ‘Hooked changed my life. It’s essential reading for anyone who wants to better understand their actions and habits’Steven Bartlett, Diary of a CEO‘Nir Eyal taught Silicon Valley how to design behaviour — and then reminded us to use that power responsibly;Mark Manson, Solved Podcast ‘Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal’s work helps us understand’Ali Abdaal, Deep Dive Podcast ‘In Hooked, Nir Eyal shows the fine line between persuasion and coercion — and why ethical design matters more than ever’Jim O’Shaughnessy, Infinite Loops Podcast

Book details

• Full title: Hooked
• Subtitle: How to Build Habit-Forming Products
• Author: Nir Eyal
• Language: English
• Binding: Paperback
• Number of pages: 256
• EAN: 9780241246962
• ID: 51550733
• Publisher: Penguin Books
• Weight: 200 g
• Dimensions: 198 × 129 × 15 mm
• Date of publishing: 08. October 2026

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