How Companies Win / Najlacnejšie knihy
How Companies Win

Code: 04859078

How Companies Win

by Rick Kash, David Calhoun

Focuses on a vision of a kind of company, one that is driven not by chasing lowest cost supply, but by demand: knowing how to precisely identify customers, target those that offer the highest profits, and then build a demand to ca ... more

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Book synopsis

Focuses on a vision of a kind of company, one that is driven not by chasing lowest cost supply, but by demand: knowing how to precisely identify customers, target those that offer the highest profits, and then build a demand to capture them.

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Book category Books in English Economics, finance, business & management Business & management Business strategy

20.43 €

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