Code: 04859078
Focuses on a vision of a kind of company, one that is driven not by chasing lowest cost supply, but by demand: knowing how to precisely identify customers, target those that offer the highest profits, and then build a demand to ca ... more
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Focuses on a vision of a kind of company, one that is driven not by chasing lowest cost supply, but by demand: knowing how to precisely identify customers, target those that offer the highest profits, and then build a demand to capture them.
Book category Books in English Economics, finance, business & management Business & management Business strategy
22.27 €
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