Code: 09241749

How Industries Evolve

Name: How Industries Evolve
Brand: Harvard Business Review Press
SKU: 09241749
Price: 31.05 EUR
Availability: BackOrder
Author: Anita M. McGahan
ISBN: 9781578518401

by Anita M. McGahan

Language: English
Binding: Hardback
Number of pages: 256
Publisher: Harvard Business Review Press, 2004
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Book synopsis

There are specific rules that govern how change can successfully occur in a given industry. Companies whose growth strategies follow the rules of their industry succeed; those who break the rules fail. This book shows how to align strategy with the principles of industry change to achieve sustainable growth. Growth and innovation are essential for the long-term survival of every company and they are also the two arenas in which companies most consistently fail. This book offers a compelling reason for why this is happening and a breakthrough framework for turning it around.