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Book synopsis

This 2006 book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences.

Book details

Book category Books in English Society & social sciences Politics & government Political structure & processes

• Full title: How Voters Decide
• Subtitle: Information Processing in Election Campaigns
• Author: Lau, Richard R. (Rutgers University, New Jersey), David P. (University of Iowa) Redlawsk
• Language: English
• Binding: Paperback
• Number of pages: 366
• EAN: 9780521613064
• ISBN: 052161306X
• ID: 02037440
• Publisher: Cambridge University Press
• Weight: 499 g
• Dimensions: 229 × 152 × 21 mm
• Date of publishing: 26. June 2006

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