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Book synopsis

An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions. Examples of methods outlined include: What can you combine with an existing idea? What can you adapt? How can you put a product to other uses? What can you eliminate? ...and much more.

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

• Full title: IdeaWise - How to Transform Your Ideas Into Tommorrow's Innovations
• Author: Steve Rivkin, Fraser P. Seitel
• Language: English
• Binding: Hardback
• Number of pages: 240
• EAN: 9780471129561
• ISBN: 0471129569
• ID: 04887688
• Publisher: John Wiley & Sons Inc
• Weight: 510 g
• Dimensions: 235 × 160 × 21 mm
• Date of publishing: 15. March 2002

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