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Book synopsis

Branding has to be omnipresent to stay in customers' fickle mind. Being the most frequent touch points between a company's staff and clients, corporate stationery remains a perfect and most basic branding tool for companies in any industry and of any size. Investigating about 100 complete stationery sets, Identity Suite is an up-to-the-minute epitome of succesful branding through office supplies today. Through the choice of stationery items to include and designers' attention to details, these highly characterised letterheads, labels, tapes, folders, notepads, memo pads, wrappers ... and many more can be customised to befit specific operation needs and visualise brand visions at the same time. Seven in-depth case studies will also highlight the lavishly designed and executed branding and rebranding campaigns for new luxurious apartments, a sizable mixed-use development, designer hotel, five-star historic hotel, an independent industrial designer and fashion boutiques from around the world.

Book details

Book category Books in English The arts Industrial / commercial art & design Graphic design

• Full title: Identity Suite
• Author: Victionary
• Language: English
• Binding: Hardback
• Number of pages: 256
• EAN: 9789881943880
• ISBN: 9881943884
• ID: 02014346
• Publisher: Gingko Press
• Weight: 1162 g
• Dimensions: 260 × 196 × 25 mm
• Date of publishing: 01. July 2012

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