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Book synopsis

Scholarly Research Paper from the year 2012 in the subject Ethnology / Cultural Anthropology, grade: 1,5, Massey University, New Zealand, language: English, abstract: The link between ideology and identity has the potential to be a powerful and transforming catalyst, with food often taking on a symbolic nature outside of its original context. In the article The Soviet Sausage Renaissance (Klumbyte, 2010), the author points towards how the term Soviet , a word with negative connotations in post-communist Lithuania, has been transformed into a successful marketed brand of sausage. By reinventing the original association of the term Soviet, which denoted colonization, oppression...and cultural backwardness...of the nation , the company changed it to a representation of nature and striving for the highest quality (Kumbyte, 2010, p. 23-27).

Book details

• Full title: Ideologies that Influence
• Subtitle: Comparing Consumption Trends of Sausages and Maize in Post-Communist Economies
• Author: Lee Hooper
• Language: English
• Binding: Paperback
• Number of pages: 12
• EAN: 9783656503873
• ISBN: 3656503877
• ID: 02129772
• Publisher: Grin Verlag
• Weight: 34 g
• Dimensions: 210 × 148 × 1 mm
• Published: 2013

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