Code: 13925053
In-Store Banking
by Dirk Rogowski
In einer deutschen Bankzeitschrift stand vor einigen Monaten «Bankshops sind Mode». Anhand eines Vergleichs der Ursachen, Ziele und Erfolgsfaktoren des In-Store Banking in den USA und in Deutschland wird überprüft, ob das US-ameri ... more
- Language:
German - Binding: Paperback
- Number of pages: 154
Publisher: Lang, Peter, Gmbh, Internationaler Verlag Der Wissenschaften, 2002
- More about this
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Book synopsis
In einer deutschen Bankzeitschrift stand vor einigen Monaten «Bankshops sind Mode». Anhand eines Vergleichs der Ursachen, Ziele und Erfolgsfaktoren des In-Store Banking in den USA und in Deutschland wird überprüft, ob das US-amerikanische In-Store Banking tatsächlich auf Deutschland übertragbar ist. Im Ergebnis sind die Unterschiede jedoch so groß, dass eine vollständige Übertragbarkeit des Konzeptes vom Autor verneint wird. Mit Hilfe einer Entscheidungshierarchie werden Optionen für den Einsatz von Bankshops in Deutschland aufgezeigt. Aufgrund ihrer Praxisnähe stellt die Arbeit interessante Anregungen für die Entwicklung von Bankvertriebskonzepten zur Verfügung.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen
55 €
- Full title: In-Store Banking
- Author: Dirk Rogowski
- Language: German
- Binding: Paperback
- Number of pages: 154
- EAN: 9783631380055
- ISBN: 3631380054
- ID: 13925053
- Publisher: Lang, Peter, Gmbh, Internationaler Verlag Der Wissenschaften
- Weight: 210 g
- Dimensions: 211 × 149 × 10 mm
- Date of publishing: 28. February 2002
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