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Book synopsis

Most designers know that yellow text presented against a blue background reads clearly and easily, but how many can explain why, and what really are the best ways to help others and ourselves clearly see key patterns in a bunch of data? §This book explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility, and persuasiveness. The book offers practical guidelines that can be applied by anyone: interaction designers, graphic designers of all kinds (including web designers), data miners, and financial analysts.§First work to use the science of perception to help serious designers and analysts optimize understanding and perception of their data visualizations.§Major revision of this classic work, with a new chapter on visual thinking, new sections on face perception and flow visualization, and a much expanded chapter on color and color sequences. §New to this edition is the full color treatment throughout, to better display over 400 illustrations.The author takes the "visual" in visualization very seriously. Colin Ware has advanced degrees in both computer science (MMath, Waterloo) and the psychology of perception (Ph.D., Toronto). He has published over a hundred articles in scientific and technical journals and at leading conferences, many of which relate to the use of color, texture, motion, and 3D in information visualization. In addition to his research, Professor Ware also builds useful visualization software systems. He has been involved in developing 3D interactive visualization systems for ocean mapping for over twelve years, and he directed the development of the NestedVision3D system for visualizing very large networks of information. Both of these projects led to commercial spin-offs. Professor. Ware recently moved from the University of New Brunswick in Canada to direct the Data Visualization Research Laboratory at the University of New Hampshire.

Book details

Book category Books in English Society & social sciences Psychology Cognition & cognitive psychology

• Full title: Information Visualization
• Author: Colin Ware
• Language: English
• Binding: Hardback
• Number of pages: 536
• EAN: 9780123814647
• ISBN: 0123814642
• ID: 04473407
• Publisher: Elsevier Books
• Weight: 1223 g
• Dimensions: 244 × 199 × 25 mm
• Published: 2012

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