Code: 13634062

Innovációmérés

Name: Innovációmérés
Brand: GlobeEdit
SKU: 13634062
Price: 57.55 EUR
Availability: InStock
Author: Katalin Nemethné Pál
ISBN: 9783330713284

by Katalin Nemethné Pál

Language: Hungarian
Binding: Paperback
Number of pages: 168
Publisher: GlobeEdit, 2016
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57.55 €

RRP: 67.46 €

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Book synopsis

Innovációról mindenki beszél, de valójában kutatás-fejlesztésre gondol. A téves fogalomhasználat téves mérési módszerekhez vezet. Még nagyobb a gond, ha a politikusok a rossz indikátor befolyásolásával akarják irányítani az alapfolyamatot. A könyv tárgyalja, hogy miért helytelen a K+F intenzitást innovációs teljesítmény mérésre használni, ismerteti a helyette alkalmazott módszereket és azok elonyeit, hátrányait. Egy empirikus példán bemutatja, hogy 2009-ben, a válság mélypontján a magyarországi vállalatok milyen attitudökkel viszonyultak az innováció nyújtotta kilábalás lehetoségéhez.