Code: 03621138

Innovation Driven Marketing

Name: Innovation Driven Marketing
Brand: Gabler Verlag
SKU: 03621138
Price: 79.86 EUR
Availability: InStock
Author: Christian Belz
ISBN: 9783834902825

by Christian Belz, Marcus Schögel, Torsten Tomczak

Language: German
Binding: Hardback
Number of pages: 489
Publisher: Gabler Verlag, 2007
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79.86 €

RRP: 85.71 €

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Book synopsis

Die Herausgeber zeigen auf, wie Unternehmen die relevanten Trends in Märkten und Marketing aufgreifen und mit gezielten Lösungen im Marketing wachsen. Zahlreiche Hinweise stammen aus der Innovationsarbeit des Instituts für Marketing und Handel der Universität St. Gallen mit Unternehmen wie BMW, BASF, E-ON, Henkel, Interbrand-Zintzmeyer&Lux, Ringier, McKinsey, Winterthur International, etc. Mit ergänzenden Beiträgen von renommierten Forschern und Visionären.