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Book synopsis

In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by 'innovation', and what must companies do to leverage it in order to support their short-term objectives and long-term strategies? This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Innovation Management
• Author: Pervaiz Ahmed
• Language: English
• Binding: Paperback
• Number of pages: 568
• EAN: 9780273683766
• ISBN: 0273683764
• ID: 04048054
• Publisher: PEARSON Education Limited
• Weight: 1046 g
• Dimensions: 243 × 188 × 29 mm
• Date of publishing: 15. July 2010

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