You might also like

More about Innovation Process

• Book details
• Synopsis
• Trending among others

You get 61 loyalty points

Book synopsis

The book offers insights and strategies to help companies and managers generate and manage knowledge, enabling the successful implementation of innovations and digitalization projects. It outlines the customer and employee engagement activities necessary to transform information into actionable knowledge. By addressing the pragmatic applicability of the innovation process for fostering a growth mindset and customer centricity, the book emphasizes that information becomes knowledge only when sorted and given context and made usable by the company. Developed using case studies and interviews from the financial services, life sciences, and technology industries, the book introduces a pragmatic innovation process and knowledge generation framework. It presents seven practical guidelines to support managers in achieving their innovation goals.

Book details

• Full title: Innovation Process
• Subtitle: How Knowledge is Generated
• Author: Lettig
• Language: English
• Binding: Book
• Number of pages: 216
• EAN: 9782386301124
• ID: 46093262
• Publisher: EMS GEODIF
• Weight: 1 g
• Date of publishing: 31. October 2024

Trending among others

---

---

---