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Book synopsis

This book tells the story of 30 innovations - the large and the small, the rapid and the slow-moving, the disruptive and the evolutionary - and covers the entire spectrum of people and processes involved in their development. "Innovative Minds" provides a unique insight into the multi-dimensional process of innovation development at Siemens. All of the innovations were shaped not only by complex organizational forces and strategies, but also by a host of factors, including bold visions, creative freedom, conflicts, internal and external networks, teamwork - and an ample measure of luck. Every innovation story yields many valuable lessons, for companies and for each individual involved. With this in mind, the authors offer a wealth of experiences for all readers who are involved in the process of innovation - whether in a strategic or hands-on capacity - in fields such as research and development, marketing, production and sales, strategy and innovation management, organization and management.

Book details

Book category Books in English Computing & information technology Computer hardware Personal computers

• Full title: Innovative Minds
• Subtitle: A Look Inside Siemens- Idea Machine
• Author: Ulrich Eberl, Joerg Puma
• Language: English
• Binding: Hardback
• Number of pages: 264
• EAN: 9783895782992
• ID: 05044643
• Publisher: Publicis MCD Verlag,Germany
• Weight: 642 g
• Dimensions: 228 × 151 × 20 mm
• Date of publishing: 06. July 2007

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