Code: 01220046
Inscrutable Shopper
by Stella Minihan
Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular relevance to professionals employed in marketing, retail and associated industries, ... more
- Language:
English - Binding: Paperback
- Number of pages: 153
Publisher: Business Expert Press, 2011
- More about this
16.14 €
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Book synopsis
Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets.
Book details
Book category Books in English Society & social sciences Society & culture: general Social issues & processes
16.14 €
- Full title: Inscrutable Shopper
- Author: Stella Minihan
- Language: English
- Binding: Paperback
- Number of pages: 153
- EAN: 9781606491713
- ISBN: 1606491717
- ID: 01220046
- Publisher: Business Expert Press
- Weight: 250 g
- Dimensions: 228 × 153 × 9 mm
- Date of publishing: 16. October 2011
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