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Book synopsis

The first edition of this book was a milestone. Applying the new theory of multinational enterprises in a North American context, it popularized internalization theory. Now with a new introduction assessing the ground-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text.

Book details

Book category Books in English Economics, finance, business & management Business & management Ownership & organization of enterprises

• Full title: Inside the Multinationals 25th Anniversary Edition
• Subtitle: The Economics of Internal Markets
• Author: Alan M. Rugman
• Language: English
• Binding: Hardback
• Number of pages: 164
• EAN: 9781403995919
• ISBN: 1403995915
• ID: 04777864
• Publisher: Palgrave USA
• Weight: 380 g
• Dimensions: 225 × 164 × 16 mm
• Date of publishing: 03. July 2006

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