Code: 05094624
This book offers a fast track route to understanding and exploiting intellectual capital. It covers the key areas of intellectual capital, from value-adding intellectual capital programmes and value capture to finding the 'hook' a ... more
18.79 €
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This book offers a fast track route to understanding and exploiting intellectual capital. It covers the key areas of intellectual capital, from value-adding intellectual capital programmes and value capture to finding the 'hook' and setting up measures. It contains examples and lessons from some of the world's most successful businesses, including Dow Chemical, Rockwell International, Clarica, and Buckman Labs, and ideas from the smartest thinkers, including Karl Erik Sveiby, Baruch Lev, Hubert Saint-Onge, Patrick Sullivan, Goran Roos and Leif Edvinsson. It also includes a glossary of key concepts and a comprehensive resources guide.
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
18.79 €
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