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Book synopsis

Competence in communicating across cultures is a prerequisite for success in today's fast-changing global community. In "Intercultural Communication", Patel, Li and Sooknanan draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures. The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions. The authors raise points of critical reflection on intercultural events and issues in various areas of communication including health, work, environment and education. The book also covers a range of issues, from the interactions of various cultures to the expansion of social organizations and the growing global infrastructure. By integrating 'global' perspectives in intercultural communication, the book addresses the long-term strategy of developing a global community without sacrificing indigenous local values.

Book details

Book category Books in English Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Full title: Intercultural Communication
• Subtitle: Building a Global Community
• Author: Fay Patel, Prahalad Sooknanan, Mingsheng Li
• Language: English
• Binding: Hardback
• Number of pages: 224
• EAN: 9788132106340
• ISBN: 8132106342
• ID: 05047597
• Publisher: SAGE Publications India Pvt Ltd
• Weight: 372 g
• Dimensions: 224 × 149 × 17 mm
• Date of publishing: 16. May 2011

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