Internal Marketing: Directions for Management / Najlacnejšie knihy
Internal Marketing: Directions for Management

Code: 06743498

Internal Marketing: Directions for Management

by Barbara Lewis

Represents a much-needed source of research and conceptual development in internal marketing. This book explores themes and issues ranging from the social model of marketing; the human resource management perspective; marketing an ... more

85.60 €


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Book synopsis

Represents a much-needed source of research and conceptual development in internal marketing. This book explores themes and issues ranging from the social model of marketing; the human resource management perspective; marketing and service management; quality management; organizational development; corporate identity, to image, and reputation.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

85.60 €

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