International Luxury Brand Strategy / Najlacnejšie knihy
International Luxury Brand Strategy

Code: 21047963

International Luxury Brand Strategy

by Pierre Xiao Lu

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a worldwide luxury brand in the 21st century. The book gives an overvi ... more

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Book synopsis

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a worldwide luxury brand in the 21st century. The book gives an overview on

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Book category Books in English Economics, finance, business & management Business & management Management & management techniques

59.12 €

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