Code: 04597866

Internationalisation

Name: Internationalisation
Brand: Palgrave Macmillan
SKU: 04597866
Price: 167.50 EUR
Availability: InStock
Author: David Wilson
ISBN: 9780333699430

by David Wilson, Graham Hooley, Ray Loveridge

Language: English
Binding: Hardback
Number of pages: 279
Publisher: Palgrave Macmillan, 1998
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Book synopsis

This fourth volume in the "Academy of International Business Series" examines three main areas of internationalization: the internationalization process; competitive advantage in an international context; and international business in emerging markets. The cohesive theme threading through the chapters comprises the twin objectives of assessing the current state-of-the-art research into international business phenomena and looking forward to emerging research themes for the new milennium.