Internet Marketing and Big Data Exploitation / Najlacnejšie knihy
Internet Marketing and Big Data Exploitation

Code: 12045398

Internet Marketing and Big Data Exploitation

by Ian Chaston

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new form ... more

122.07 €


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Book synopsis

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

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Book category Books in English Economics, finance, business & management Business & management Management & management techniques

122.07 €

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