Code: 12947849

Jak zdobyc klienta

Name: Jak zdobyc klienta
Brand: Logos
SKU: 12947849
Price: 11.71 EUR
Availability: InStock
Author: Fred Wiersema
ISBN: 9788386941339

by Fred Wiersema

Language: Polish
Binding: Paperback
Number of pages: 240
Publisher: Logos, 2014
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Book synopsis

W ksiazce autor wyraza przekonanie, ze firmy, ktore poprzestaja na zaspokajaniu podstawowych potrzeb klienta, nie robia wszystkiego, co powinny. Nastepnie podaje wiele przykladow duzych i malych firm, ktore poznaly tajemnice budowania i podtrzymywania bliskich wiezi z klientami. Dowiesz sie w jaki sposob niektore firmy przeobrazily swoj sposob myslenia i umocnily najwazniejsze relacje z klientami, jednoczesnie zwiekszajac zyski. Ponadto autor podaje szczegolowy plan tworzenia tego typu wiezi.