Code: 09521782

Kassenzone

Name: Kassenzone
Brand: Gbi-Genios Verlag
SKU: 09521782
Price: 19.82 EUR
Availability: InStock
Author: Markus Hofstetter
ISBN: 9783737960427

by Markus Hofstetter

Language: German
Binding: Paperback
Number of pages: 18
Publisher: Gbi-Genios Verlag, 2015
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19.82 €

RRP: 22.24 €

You save 2.43 €

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Book synopsis

Obwohl die Kassenzone bereits die produktivste Fläche im Lebensmitteleinzelhandel ist, gibt es noch enormes Potenzial. In der Kassenzone fangen die margenträchtigen Sortimente Süßwaren und Kleineis den Renditeschwachpunkt Tabakwaren auf. Lebensmitteleinzelhändler versuchen mit Tests, die optimale Kassenzone zu finden. Süßwarenhersteller wehren den Anfängen der Entwicklung hin zu "gesunden" Kassenzonen ohne Süßwaren.