Code: 18669675

L'ubérisation en Hôtellerie-Restauration

Name: L'ubérisation en Hôtellerie-Restauration
Brand: Éditions universitaires européennes
SKU: 18669675
Price: 44.37 EUR
Availability: InStock
Author: Jonathan Brun
ISBN: 9786202268059

by Jonathan Brun

Language: French
Binding: Paperback
Number of pages: 116
Publisher: Éditions universitaires européennes, 2017
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44.37 €

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Book synopsis

Cette lecture vous permettra d'avoir une idée plus précise de l'ubérisation en hôtellerie-restauration. Cet ouvrage est construit en deux parties. La première partie est théorique et évoque l'économie collaborative et l'ubérisation au niveau global ainsi que la présentation du secteur de l'hôtellerie-restauration. De plus, elle prendra pour exemple deux géants de l'ubérisation. La seconde partie synthétise l'étude menée auprès d'un panel de consommateur.