Code: 17021450
Lean, Rapid and Profitable New Product Development
by Robert G Cooper, Scott J Edgett
Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitab ... more
- Language:
English - Binding: Paperback
- Number of pages: 216
Publisher: Booksurge Publishing, 2009
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Book synopsis
Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how
Book details
26.95 €
- Full title: Lean, Rapid and Profitable New Product Development
- Author: Robert G Cooper, Scott J Edgett
- Language: English
- Binding: Paperback
- Number of pages: 216
- EAN: 9781439224601
- ISBN: 1439224609
- ID: 17021450
- Publisher: Booksurge Publishing
- Weight: 294 g
- Dimensions: 229 × 152 × 12 mm
- Date of publishing: 06. March 2009
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