Code: 09521783

Litigation PR

Name: Litigation PR
Brand: Gbi-Genios Verlag
SKU: 09521783
Price: 19.79 EUR
Availability: InStock
Author: Harald Reil
ISBN: 9783737960434

by Harald Reil

Language: German
Binding: Paperback
Number of pages: 18
Publisher: Gbi-Genios Verlag, 2015
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19.79 €

RRP: 22.21 €

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Book synopsis

Die öffentliche Meinung ist eine Macht, die Karrieren aufbauen oder zerstören kann - zumindest in demokratisch geführten Staaten. Dasselbe gilt für den Ruf von Unternehmen. Kein Wunder also, dass selbst die Mächtigen die öffentliche Meinung fürchten und alles daran setzen, sich bei ihr einzuschmeicheln. Wer daher heutzutage vor Gericht und kraft seiner Stellung im Rampenlicht steht, ist bestens beraten, Experten einzuschalten, die es verstehen, die wankelmütige Öffentlichkeit nach allen Regeln der Kunst zu manipulieren. Litigation PR oder Reputationsmanagement heißt diese Spezialdisziplin der PR-Arbeit, die immer mehr an Gewicht gewinnt und für die Angeklagte Millionen ausgeben.