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Book synopsis

Sochetanie dvuh podhodov - tradicionno logisticheskogo i servisnoj logistiki, pozvolit dostich' komplexnoj kartiny logisticheskoj sistemy servisa i uslug, povysit' sinergeticheskij jeffekt funkcionirovaniya sistemy v celom i rentabel'nost' kazhdogo jelementa sistemy v chastnosti, a takzhe uvelicheniya kachestva predostavlyaemogo servisa i uslug.Primenenie poluchennyh pri issledovanii rezul'tatov pozvolyaet realizovat' na praktike preimushhestva logistiki kak integral'nogo instrumenta upravleniya sistemoj servisnogo obsluzhivaniya, sposobstvovat' formirovaniju komplexnogo, strategicheskogo upravleniya resursnym potencialom servisnoj organizacii obespechivajushhego innovacionnoe razvitie otraslej social'no-kul'turnoj sfery uslug.

Book details

• Full title: Logisticheskie sostavlyajushhie v upravlenii kommercheskoj organizaciej
• Subtitle: logistika industrii servisa i uslug
• Author: Nataliya Mal'shina
• Language: Russian
• Binding: Paperback
• Number of pages: 136
• EAN: 9783659706554
• ID: 09359693
• Publisher: LAP Lambert Academic Publishing
• Weight: 219 g
• Dimensions: 220 × 150 × 8 mm
• Date of publishing: 23. May 2015

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