Code: 04233109

Loyalty Effect

Name: Loyalty Effect
Brand: Harvard Business Review Press
SKU: 04233109
Price: 23.17 EUR
Availability: BackOrder

by Frederick Reich

Language: English
Binding: Paperback
Number of pages: 352
Publisher: Harvard Business Review Press, 2001
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Book synopsis

The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one. This work shows why companies that ignore these defections face a dismal future of low growth, and shortened life expectancy.