Code: 28223467

Luxury Brand Management in Digital and Sustainable Times, 4th Edition

Name: Luxury Brand Management in Digital and Sustainable Times, 4th Edition
Brand: John Wiley & Sons Inc
SKU: 28223467
Price: 43.59 EUR
Availability: InStock

by Gerald Mazzalovo

Luxury Brand Management, Fourth Edition presents both the macro and micro-economic aspects of the luxury industry and the management, marketing, distribution, logistics and creation axes specific to the industry. Illustrated with ... more

Language: English
Binding: Hardback
Number of pages: 544
Publisher: John Wiley & Sons Inc, 2020
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43.59 €

Full title: Luxury Brand Management in Digital and Sustainable Times, 4th Edition
Author: Gerald Mazzalovo
Language: English
Binding: Hardback
Number of pages: 544
EAN: 9781119706281
ISBN: 1119706289
ID: 28223467
Publisher: John Wiley & Sons Inc
Weight: 906 g
Dimensions: 235 × 166 × 35 mm
Date of publishing: 03. December 2020